How does one go to a place without going there? 

 

When bSafal wanted to invite customers to come and experience their luxury gated community, Glade One, they needed a campaign that would teleport their customers to the property.

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'Shot entirely at the Glade One estate, each ad in the 'IT LIVES IN YOU' campaign was designed to be an experience in itself. It established Glade One not as a luxury real estate property but as a destination one could live in.